For the Wausau Times

WAUSAU— The Wausau/Central Wisconsin Convention & Visitors Bureau (CVB) has named Tim White as their new executive director.

Originally from Central Wisconsin, White spent 20 years in the Chicago area, with a “vast array of marketing and media experience for the music industry, sporting events, non-profits, financial services and international media,” a CVB release stated.

He previously owned the Wildwood Agency, a communication company that created brand stories for organizations.

“Everyone who lives here knows Central Wisconsin has much to offer. We are reinventing the CVB, building relationships and reaching outside of Wisconsin to make our area a destination location.  I am excited to share the adventure of Central Wisconsin with visitors and future residents,” White stated.

“The CVB Board is excited to bring Tim on board.  His personality, experience, and skill in reaching people is a great fit for the community. Tim will work hand in hand with everyone to continue making the Greater Wausau area thrive,” said Brian Schulz, CVB board president.

White started in the position on Oct. 18.