Gander Outdoors, formerly known as Gander Mountain, is now open in Rothschild. A grand opening event will be held on Saturday, March 10. The newly branded store will occupy the former Gander Mountain location at 1560 County Road XX and the 96,000 square-foot building will operate with over 70 part-time employees and full-time staff.

The Saturday grand opening celebration will commence when the doors open at 9 a.m. Activities include free pastries and coffee in the morning, and hot dogs and chips provided by a local Boy Scout Troop from 11 a.m.-1 p.m. Kids can paint a lure 11 a.m.–2 p.m. and build a duck call from 1-3 p.m. Plus, customers will receive a gift with purchase and drawings for Gander Outdoors gift cards throughout the day, while supplies last.

Marcus Lemonis, star of CNBC’s “The Profit,” bought Gander Mountain assets in bankruptcy court in May 2017 and is beginning to reopen many of the chain’s stores to serve customers who are passionate about hunting, fishing, marine and water sports, camping, and active and shooting sports. Gander Outdoors is owned by Camping World Holdings, and will provide outdoor enthusiasts with regionally and seasonally relevant products and services that are competitively priced.

“The Rothschild store is one of 11 Gander Outdoors locations planned in the state of Wisconsin and we have seen an overwhelming positive response to the opening of the Rothschild location, which offers customers one-stop shopping to serve all their outdoor recreational needs,” said Lemonis, Chairman of Camping World Holdings. “We are excited to continue expanding our outdoor industry footprint and reinforce our brand’s presence, while supporting economic growth across the country.”